Dr Tabani Moyo
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Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo
Nov. 13, 2022
Entrepreneurial brand agility in the age of complexity
At every turn of our existence as a people, we are stroked by one plaque or another — whether man-made or unleashed by the devil's incarnate forces.
By Farai Chigora and Dr Tabani Moyo
Dec. 18, 2022
