Dr Farai Chigora

Dr Farai Chigora

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Branding and the customer purchase journey

Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo Nov. 13, 2022

Brand terrorism in entrepreneurship

Sometimes we derail and point our attacking weapons to those who stood by us all the way to success and fame.
By Dr Farai Chigora Nov. 20, 2022