Dr Farai Chigora
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Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo
Nov. 13, 2022
Brand terrorism in entrepreneurship
Sometimes we derail and point our attacking weapons to those who stood by us all the way to success and fame.
By Dr Farai Chigora
Nov. 20, 2022
