Content strategy sweet spot needs to hit 4 key pillars

These are the typical “click-bait” stories. You have to be careful with these, as stories that do not fit the mission (and can be found elsewhere) can dilute your value proposition.
By Dietmar Schantin Nov. 18, 2023

Pregnancy reality from content creator’s perspective

Female content creators, particularly moms-to-be have not been excluded from criticism.
By Rejoice Phiri Oct. 22, 2023

Investing in digital media brings competitive advantage in today’s new techonlogy age

Traditional marketing methods such as print, radio, and television can be expensive, especially for small and medium-sized enterprises (SMEs).

Building narratives: ‘Stepmother narrative’ rewritten in Nyangairi’s latest publication

The book, whose ultimate aim is to debunk stereotypes associated with stepmothers, explores how women can equip themselves for success and thrive in the role of a stepmother.

By The Southern Eye Nov. 7, 2021

Building narratives: ‘Stepmother narrative’ rewritten in Nyangairi’s latest publication

The book, whose ultimate aim is to debunk stereotypes associated with stepmothers, explores how women can equip themselves for success and thrive in the role of a stepmother.

By The Southern Eye Nov. 7, 2021

Curtain comes down on Shoko fête

By Kennedy Nyavaya Yesterday marked the last day of this year’s edition of the annual Shoko Festival that was held in an entirely virtual form. Running under the theme Shoko Universe, the festival organisers defied the odds by hosting a six-day programme at a time many events have been disrupted or called off due to […]

By The Southern Eye Sep. 26, 2021

Curtain comes down on Shoko fête

By Kennedy Nyavaya Yesterday marked the last day of this year’s edition of the annual Shoko Festival that was held in an entirely virtual form. Running under the theme Shoko Universe, the festival organisers defied the odds by hosting a six-day programme at a time many events have been disrupted or called off due to […]

By The Southern Eye Sep. 26, 2021