DELTA Corporation has launched two new flavours, in addition to its Chibuku Super beer brand under the sorghum segment as it expands its product offering.
The new flavours, pineapple and ginger, are already on the market, according to sorghum beer business general manager Marshal Pemhiwa.
“Delta Beverages, through the sorghum beer business, is excited to be expanding the Chibuku Super flavour range with the addition of pineapple and ginger flavours,” Pemhiwa said during the flavours’ launch on Wednesday.
“As Chibuku, we take pride in offering our consumers differentiated products, offering more choices to satisfy their dynamic needs.
“The addition of flavour variants to Chibuku Super is part of our journey to build brilliant brands and remaining innovative for our consumers.”
He said the portfolio had Chibuku Super banana, ginger and pineapple flavours in addition to the Chibuku Super original and the Scud packs, which have stood the test of time.
Delta introduced the two flavours following the launch of Chibuku Super banana in June 2022. The company said it was considering introducing other flavours soon.
“This has been the journey of the Chibuku brand over the past 60 years. This is part of our thrust of growing and developing the sorghum beer category and we look forward to introducing new products in the future,” he said.
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“We look forward to an exciting launch, with several activities lined up for our traders and consumers. The new flavours are now on the market and consumers are able to purchase these in-store.
“We are saying to our consumers, with every sip, allow yourself to fully taste the flavour. Remember to drink responsibly always,” Pemhiwa said.
Delta said the new flavours would be available countrywide this week and the company would commence with tasting sessions for consumers for them to familiarise with the new offerings.
