AWARD-WINNING fashion designer, filmmaker and television personality Nyasha Mtamangira has challenged filmmakers to be at the top of their game to win the hearts of audiences.
Mtamangira is popular for talk shows on which she gives the audience and filmmakers adequate opportunities to explore her imaginative capacity.
In an interview with NewsDay Life & Style soon after the Euro Film Festival capacitation workshops at Ster Kinekor in Bulawayo, Mtamangira said she embraced a culture of integrity and commitment to perfection through emulating local icon Rebecca Chisamba and the globally acclaimed Oprah Winfrey.
“In addition to mastering their content, presentations for filmmaking and documentaries should be information laden in an entertaining and captivating way. Presenters should always dress to best fit the occasion while they deliver accurate content in a way that draws listenership to their programmes,” she said.
“The audience are very sensitive to anything that is in contempt of their precious time reserved for entertainment and relaxation.”
Mtamangira noted that Winfrey owes her success to being consistent and assembling teams that drive stories to audience’s satisfaction.
“Delivery is the most important thing and look at the subject or person inside out and bring the script alive. Presentation and delivery are the most important things,” she said.
Mtamangira said Zimbabwe has abundant talent in filmmaking, acting and presentation and if resources were available, every local community could nurture its idols.
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“The Euro Film Festival short film competitions have a level ground and entries can be received from any part of the world and therefore making the contest of universal repute. I am against the idea of regionalising the competition because people must think locally with a universal mindset,” she said.
“People can work from wherever they are. There is a lot of creativity in Zimbabwe. Winners are selected based on their best input and finishes of their film products.”
She pointed out that being selected to be one of the workshop facilitators was a result of her consistency in the film and television industry, including her active role in fashion and design, which to a greater extent popularised her programmes.
“I have managed to be consistent in the industry and at the same time got to be known as a fashion brand. I encourage my fellow filmmakers to build empires out of their earnings from the film industry. As a perfect example, Winfrey has investments born out of her tremendous work as a film and television personality,” the filmmaker said.
Mtamangira noted with concern that there has been very limited resourcing of the film industry.
She hinted that building good and adorable personalities can help in luring the corporate world to accept the arts as an effective means for raising product mindfulness and advertising in general.
“Arts industry offers diverse solutions to business prosperity and viability only when both parties co-operate.”