‘Education standards have dropped’

He said Zimbabwe should leverage its resources to break away from the dependency syndrome.
By Julia Ndlela Oct. 27, 2023

Fairness in entrepreneurial corporate governance

This seems to be a proven viewpoint in the way we are seen to be doing business as SMEs.
By Farai Chigora Mar. 19, 2023

Model for Entrepreneurship Part 2

In all these efforts it is now making sense to our home-grown entrepreneurs that business does not come by accident.
By Farai Chigora Jan. 29, 2023

Business opinion: Model for Entrepreneurship Part 1

There is need to refer to some sort of nodes for measuring progress in entrepreneurship (which seem to be lacking in many businesses). Without such the business becomes directionless.
By Farai Chigora Jan. 22, 2023

Branding and the customer purchase journey

Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo Nov. 13, 2022

Business opinion: Interface branding for entrepreneurship

The visioning of the brand was based on your own start-up conceptualisation and growth strategy so should be in brand interface management.
By Farai Chigora Nov. 6, 2022

AU lauds govt on private universities

Mageto was installed AU’s fiffth vice-chancellor at an event attended by hundreds of delegates in Mutare last week.
By Tapfumanei Muchabaiwa Oct. 25, 2022

Business opinion: Social media branding for tourism entrepreneurship (Part 2)

Social media is therefore an influencer for both positive brand perception and lasting brand loyalty towards a vibrant tourism brand equity.
By Farai Chigora Oct. 9, 2022

Business opinion: Brand mix for tourism entrepreneurs

Our role as SMEs is to develop a tourism brand that talks a place and its attractiveness.
By Farai Chigora Sep. 18, 2022