Tinevimbo C Santu
Follow Tinevimbo C Santu on:
Digitalising the marketing of financial services
Social media in particular has been a huge game changer in marketing because customers get to give feedback on their experiences with a brand on very public platforms.
By Tinevimbo C Santu
Sep. 20, 2022
Social media has transformed financial services marketing
The recent debate surrounding Nyaradzo Group products is a case in point. Social media has worked out differently for different contexts, but in general it has revolutionised marketing as we know it.
By Tinevimbo C Santu
Nov. 17, 2022
A sneak into digital customer experience in Zim’s banking sector
The service culture in the financial services industry has over the years gravitated more and more towards a customer-centric approach, and technology has been a huge catalyst in this transformation.
By Tinevimbo C Santu
Jan. 27, 2023
Digital Economy Conference demonstrates important collaboration among key sector players
Local News
10h ago
How Muizzu’s profligate embrace of China’s debt trap imperils the nation’s sovereignty
International
By Daily Mirror
12h ago